Service Consumer Packaged Goods

With our sector-specific expertise, we are helping companies find synergy between changing consumer preferences and proofing business growth against disruptive trends. Our CPG consultants are helping retail companies find befitting partners, co-mans, and collaborators and leverage evolving consumer, market, ESG, and regulatory demands. We do it through market research and networking, compatibility and alignment, relationship building and management, continuous monitoring, performance evaluation, contracting, and negotiation. One of the biggest challenges in the CPG industry is the intense competition within the market. North America’s premier end-to-end data center technology partner, offering design, construction and analytics-driven operations for conventional, hyperscale and edge data centers. Today, the supply chain is often the last function to interact with the consumer in an omnichannel environment.

• Specializing in beauty, food, and lifestyle brands, they drive growth for clients such as Apricot Lane Farms Lemonade, LA Fresh, and Omnilux.
• Proper maintenance helps ensure readiness of these important backup assets – visual inspections and testing to identify failed batteries or connections that need to be tightened can help avoid costly system failures.
• Inadequacy in one area impacts another, and disruptions limit growth opportunities.
• Consumers today spend more on specific categories while others have seen a steady decline during the pandemic and continue as recovery continues.
• Zenkins helps CPG brands adopt sustainable consumer packaged goods solutions by optimizing resource usage, reducing waste, implementing eco-friendly supply chain practices, and tracking carbon footprints.

Begin your journey of innovation

A deeper connection to consumers is crucial to head off the disintermediation threat posed by AI being used in purchase decisions by shoppers, potentially shutting out brands. Aided by new tools, CPGs can boost sales through data-driven initiatives in areas such as personalization and “perfect store” sales execution, as well as next-generation marketing mix models. AI pilots show strong potential to unlock big savings by automating content creation in marketing and streamlining supply-chain and back-office processes. Whether pursuing top-line or bottom-line goals, executive teams need to build a repeatable capability to scale up successful pilots quickly.

• Shipping with CPG® means you’re a part of our family of employees and owner-operators, and we take care of everyone in our circle.
• From switching and distribution infrastructure to primary and redundant circuits, CPG can help ensure power is delivered to meet critical needs.
• Batteries serve as the last line of protection in the critical power infrastructure backup chain.
• To address the growing sophistication of retailers — and get closer to consumers—CPG companies need to combine the data they collect directly from consumers with third-party data to help drive privileged insights and personalization.

Company

Consumer goods brands face unprecedented challenges today, from global disruptions to changing consumer behavior. Digital transformation in the CPG industry enables brands to automate processes, gain real-time bookkeeping for cleaning business insights through AI and analytics, optimize supply chains, improve customer experiences, and drive omnichannel growth. At Zenkins, we recognize that the CPG industry is constantly evolving, and businesses need agile, innovative, and intelligent solutions to stay ahead. Our consumer goods consulting services are designed to equip CPG brands with cutting-edge enterprise solutions, enabling them to drive efficiency, enhance customer experiences, and achieve sustainable growth. Transform your CPG business with Zenkins’ cutting-edge Consumer Packaged Goods Services & Solutions. From digital transformation to enterprise solutions, we help brands enhance efficiency, optimize supply chains, and improve consumer engagement in the rapidly evolving CPG industry.

Expertise Beyond Duration

These agencies navigate the evolving landscape, harness innovative strategies, and connect brands with consumers. In a fiercely competitive CPG market, partnering with one of the top marketing agencies is crucial to distinguish your brand and capture online attention. In the thriving yet fiercely competitive world of consumer-packaged goods, the right media partner is essential for brands retained earnings balance sheet seeking to stand out.

Township Management

We understand the intricacy of navigating through a complex yet deeply connected ecosystem of marketers, influencers, consumers, customers, cpg accounting and business counterparts. As a growth partner, we help companies capitalize on evolving opportunities in new geographies, channels, markets, and the innovation landscape. Our omnichannel approach empowers our clients with solid go-to-market propositions, competitive edge, and scalable business models that enhance their operational and revenue generation capacity across their value chains. Our services focus on market research and analysis, target market segmentation, marketing and promotion strategies, product portfolio strategy, corporate social responsibility, customer experience, and distribution channels, to list a few. Sustainability, digitization, and personalization are pushing the CPG industry to move beyond its designated boundaries to retain customers’ loyalty and attention. Customer-centric propositions extracted from interconnected networks of emerging industry stakeholders, established brands, consumers, and marketing channels are now necessary for companies aiming for a strong market edge.

• CPG battery services help fortify our customers’ last line of protection in the critical power infrastructure backup chain.
• Our Returnable Container Management services complement our Tote Washing services.
• The double-digit emerging market sales growth was achieved despite slower-than-expected growth in the key markets of China and India.
• They can gather and analyze internal and external data sources for audience management, personalization and real-time decision-making, allowing them to pivot in response to changes in the economic landscape.
• Even in more mature categories and markets, we see examples of better targeting of new consumers and occasions yielding strong results.

The 3% volume growth recorded in emerging markets—against a backdrop of smaller price increases—equated to almost all the volume growth recorded by the consumer products industry globally. Consumer packaged goods (CPG) companies are increasingly investing in AI-driven marketing technologies to enhance campaign effectiveness, establish brand differentiation, and improve ROI. They are also leveraging IoT solutions to optimize supply chain efficiency and ensure product availability while utilizing blockchain technology to guarantee product authenticity.